The Online Copywriter

'Our Business Is Advertising Yours'

At The Online Copywriter we treat each client’s strategic business goals and objectives as an extension of our own. By assisting our clients to clearly define the value of their products and services, we inspire tangible, positive business marketing strategies for the company as a whole. Our task is then to communicate that value  effectively to the consumer; creating greater revenue and customer loyalty. The level of each client’s success is directly measurable against the standard of our excellence in business communications. Those are the stakes, and we are not afraid to admit it.

As the great American advertising man, Rosser Reeves once said:

We are as passionate about making the sales-curve go up as Mr. Reeves was. We do also feel that in the world we live in today, the appropriate creative gifts and flare can assist in that process.

Product Benefits + Appropriate Creative Flare + Call to Action = A Memorable Ad that Sells!

Our Areas of Business

At The Online Copywriter our creative business ideas are simply split in to three major areas of expertise:

1. Online Copywriting:

The first area is content copywriting for the web and all-round dynamic SEO services. David Ogilvy, founding member of Ogilvy and Mather, once said that direct response advertising was always his first love, later he would say that it was his secret weapon. The internet and the World-Wide-Web is the perfect direct response advertising medium. Online response-time is more immediate; the sale is only three clicks away, as people utilise the web specifically for immediate solutions; not to mention you are saving large amounts of money on advertising agency fees; and you are free to test and measure with hard-data.

2. Online Marketing and Consulting:

Our second area of expertise is consulting on best practice online business models, layout, navigation, seo optimisation, marketing, design and copywriting content. You will also find a number of other internet and web site development services, associates, free online copywriting information and seminars concerning  general online marketing information on our site.

3. A Taste of Traditional Advertising:

Last, but not least, is copywriting that caters to the tastes of traditional advertising, above and below the line – Print, Television and Radio Advertising. We play in the general direct marketing and advertising space for the reasons of brand image and awareness, as well as because it can be fun. We do however prefer the longer form of direct response advertising across media.

We invite you to peruse our fine services and ask us for a quote.

Some of our Radio and Print Clients:

"At The Online Copywriter Our Business is Advertising Yours!"